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BGenius

Strategic advice & execution

See what is there.Make it simpler.

For entrepreneurs and leadership teams who notice complexity growing while their grip on it fades. I look at the numbers, the processes and the choices around them, and bring them back to what works.

Working area
Utrecht, on site or online
Approach
Independent & straight
A workspace with a laptop and a dashboard, looking out over the water.
Financial & procedural clarity

Less friction, by taking systems back to their core.

System research

This is how it usually goes

Complexity is rarely created on purpose. It grows slowly, out of good intentions that nobody revisits.

01

A good reason

A process is introduced at some point for a good reason.

02

Forgotten context

Years later nobody remembers that reason. But everyone follows the steps.

03

Ingrained routine

A report is produced every month “because that is how it has always been done”. The meeting stays.

04

Accumulation

And so complexity piles up. Piece by piece, layer upon layer.

One day it is no longer a process.

It is a system nobody fully understands any more, and that everybody keeps alive.

How systems grow unnoticed

Philosophy & method

See first. Then improve.

Every question starts the same way: first look at what is actually happening, before anything changes.

01LookPHASE 0102UnderstandPHASE 0203SimplifyPHASE 0304BuildPHASE 04
A schematic illustration of the dismantling and transformation philosophy.

Phase 01

01 · Look

We map how things actually run today. Without assumptions, without immediate judgement, simply the factual flow.

Result: The real facts on the table

Phase 02

02 · Understand

Two steps check the same thing. One loop runs back to the start. Why was this designed this way?

Result: A view of where it chafes

Phase 03

03 · Simplify

Whatever no longer serves a purpose goes. We cut ballast and redundant control steps.

Result: Only what is needed

Phase 04

04 · Build

What remains is shorter, easier to explain and a good deal more pleasant to work in.

Result: A structure that grows with you

System psychology & operations

What happens to processes also happens to people.

An assumption becomes a fact over time. A habit becomes policy. A reaction from years ago still shapes what your calendar looks like.

An organisation is not a machine. It is what people have made of it over time: habits, compromises and ways of keeping going. Improve a process without understanding why people work that way, and the friction is back before you know it.

The best solutions appear where those two worlds touch: the numbers and the people.

The reciprocal spiral

Hard operations

Systems, ERPs, financial reporting, KPI dashboards and contractual templates.

Human dynamics

Assumptions, habits, ownership, attention and the energy it takes to decide.

BGenius brings both layers together.

Portrait of Haro Hollertt, founder of BGenius.

Haro Hollertt

Founder & strategic adviser • Utrecht

Who

Three perspectives, one sharp view

  • As a controller

    I learned to look at what numbers actually say, and at what they leave out.

  • As a trader

    I learned that a good decision does not guarantee a good outcome. Quality sits in discipline and risk management.

  • As an entrepreneur

    I learned that the real problem is rarely where you look for it.

Most energy is not lost in what happens, but in our reaction to it.
Haro Hollertt

Areas of application

What I use this for

Four angles where structure and sharpness create calm and room to grow.

Strategy & business

Business models, durable growth, strategic priorities and sharpness in choices.

  • Testing the business model
  • Positioning & focus
  • Clear decision frameworks

Finance & control

Structure, reliable numbers, risk control and strategic insight.

  • Grip on liquidity
  • Management dashboards
  • Costs under review

Processes & automation

Removing complexity, streamlining processes and using AI where it works.

  • Stripping back processes
  • Systems & AI
  • Less friction

Personal clarity

Focus, mental energy, autonomy and genuine enjoyment of the work again.

  • Grip on your calendar
  • Closing energy leaks
  • Room to think

Not every question fits neatly into one box. That is often exactly what makes it interesting.

See what I do

Innovation & experiments

BGenius Lab — what I am working on now

Projects and experiments, with an explanation of why they exist and how they were built architecturally.

Advisory & control

Public sector business operations

Police • ILT • Dutch Data Protection Authority

Grip on financial flows, steering and capacity planning at regulators and public enforcement bodies.

Active practical experience

AI & EdTech

PreExam

Intelligent exam training platform

An AI platform that trains exam candidates using official Cito marking schemes and personalised learning-style analysis.

RegTech & tooling

PrivacyCache

Privacy compliance & scanning knowledge base

Automated tooling to scan websites, cookies and tracking architectures directly for GDPR compliance.

An exploratory conversation, no obligation

What are you running into?

You do not have to be able to state the problem completely yet. Describe what you see or what you are unsure about. Clarity emerges in the conversation.

  • Confidential and discreet
  • Utrecht, on site or online
  • A reply within 48 hours